H&M teamed up with London-based label ERDEM for this year’s designer collaboration.
H&M had an exclusive designer collaborationwith ERDEM, the London-based label loved by celebrities and insiders alike. Designer Erdem Moralioglu is one of fashion’s most romantic creators, whose exquisitely crafted pieces celebrate the power of beauty by exploring historical references and personal narratives. His dresses are red carpet favourites, worn by stars such as Emma Stone, Ruth Negga, Keira Knightley and Nicole Kidman. ERDEM x H&M will feature a full wardrobe of his famously feminine womenswear, an accessories line and, for the first time ever, a collection for men.